Our Story: Why We Built Kindroot

Our journey began long before KindTatva was a thought. I was born into a Jain, pure vegetarian family, where the principles of kindness and purity were a way of life. We believed we were making the best choices, from the milk drinks we were given as children to the baby cerelac we were told was healthy.But as I grew up and started to question the labels, a quiet frustration began to build. It became clear that many of these "healthy" products were full of sugar and unpronounceable ingredients.

My personal quest to find pure, transparent products revealed a massive gap between what brands claimed and what they actually delivered. This led to a simple, burning question: "What if there was a platform that provided the whole truth?"From that frustration, KindTatva was born. We are not just a review site; we are a community dedicated to a more conscious way of living. We empower you with the knowledge to make choices that are genuinely good for you and the world, all by our own independent analysis. We've been on this journey, and now we're here to be your trusted guide.

Our Mission

Our mission is to be the ultimate source of truth in the world of ethical consumerism. We provide a platform that gives you a complete, transparent view of a product's journey, from its origin to your home. We stand for a new kind of commerce where integrity is non-negotiable.

The Five Tatvas of Trust

Our brand is built on a foundation of ethical principles that guide every review, every score, and every interaction. We call them the Five Tatvas of Trust.Transparency : We believe that what's on the inside matters. We are committed to revealing the full truth behind a product, from its ingredients to its sourcing, so you can see the reality behind the claims. Purity : ur mission is to help you find products that are clean, simple, and free from harmful additives. We believe in the power of pure, unadulterated ingredients.

Safety : Your well-being is our top priority. Our in-depth analysis screens for allergens, toxins, and irritants to ensure you can choose products that are safe for you and your family. Ethical Integrity : We advocate for products that are made with compassion. We evaluate a brand's commitment to cruelty-free practices, sustainability, and fair labor. Authenticity : In a world of marketing hype, we are committed to authenticity. Our scores are based on objective data and expert analysis, not on paid promotions. Our brand promise is our word.